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Do pharmacists buy Bayer? : informed shoppers and the brand premium
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Gentzkow, … - In: The quarterly journal of economics 130 (2015) 4, pp. 1669-1726
Persistent link: https://www.econbiz.de/10011457870
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Do pharmacists buy Bayer? : informed shoppers and the brand premium
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Gentzkow, … - 2014
Persistent link: https://www.econbiz.de/10010391778
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Millennials and the takeoff of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Joo, Joonhwi - In: Marketing science 41 (2022) 4, pp. 282-304
Persistent link: https://www.econbiz.de/10013363981
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Millennials and the take-off of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Joo, Joonhwi - 2021
Persistent link: https://www.econbiz.de/10012419468