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The moderating effect of personal features on the consequences of an enjoyable co-creation experience

Füller, Johann; Bilgram, Volker - In: The journal of product & brand management 26 (2017) 4, pp. 386-401

Persistent link: https://www.econbiz.de/10011777376

Machiavellianism or morality : which behavior pays off in online innovation contests?

Hutter, Katja; Füller, Johann; Hautz, Julia; Bilgram, … - In: Journal of management information systems : JMIS 32 (2015) 3, pp. 197-228

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Crowdsourcing as a service : from pilot projects to sustainable innovation routines

Füller, Johann; Hutter, Katja; Kröger, Niclas - In: International journal of project management : the … 39 (2021) 2, pp. 183-195

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Taming wicked civic challenges with an innovative crowd

Brunswicker, Sabine; Bilgram, Volker; Füller, Johann - In: Business horizons 60 (2017) 2, pp. 167-177

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Innovation analytics : leveraging artificial intelligence in the innovation process

Kakatkar, Chinmay; Bilgram, Volker; Füller, Johann - In: Business horizons 63 (2020) 2, pp. 171-181

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Zukunftsfähige Unternehmensführung : Ideen, Konzepte und Praxisbeispiele

Groß, Matthias (ed.); Müller-Wiegand, Matthias (ed.); … - 2019

Teil I: Future Corporate Systems -- 1. Synergetische Unternehmensführung – Wie Mensch und Maschine gemeinsam zukunftsfähige Unternehmen gestalten können?- 2. Integrale Unternehmensführung und Zukunftsfähigkeit -- 3. „Sphären Modell“ der systemischen Führung -- 4. Nachhaltige und...

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Can AI help in ideation? : a theory-based model for idea screening in crowdsourcing contests

Bell, J. Jason; Pescher, Christian; Tellis, Gerard J.; … - In: Marketing science 43 (2024) 1, pp. 54-72

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Zukunftsfähige Unternehmensführung : Ideen, Konzepte und Praxisbeispiele

Groß, Matthias (ed.); Müller-Wiegand, Matthias (ed.); … - Veranstaltungsreihe "Ideen, Konzepte und … - 2019

Persistent link: https://www.econbiz.de/10012049261

The moderating effect of personal features on the consequences of an enjoyable co-creation experience

Füller, Johann; Bilgram, Volker - In: Journal of Product & Brand Management 26 (2017) 4, pp. 386-401

Purpose This study aims to draw a more nuanced picture of the impact of co-creation experience shedding light on the moderating role of consumers’ personal features. Virtual co-creation is considered a viable strategy to develop consumer-centered products in the digital era. As an additional...

Persistent link: https://www.econbiz.de/10014896823