Narrow search
Showing 1 - 4 of 4
Cover Image
The impact of social media campaigns on the success of new product introductions
Baum, Daniela; Spann, Martin; Füller, Johann; … - In: Journal of retailing and consumer services 50 (2019), pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
Cover Image
Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katja; Füller, Johann; Hautz, Julia; Bilgram, … - In: Journal of management information systems : JMIS 32 (2015) 3, pp. 197-228
Persistent link: https://www.econbiz.de/10011435879
Cover Image
Innovation analytics : leveraging artificial intelligence in the innovation process
Kakatkar, Chinmay; Bilgram, Volker; Füller, Johann - In: Business horizons 63 (2020) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10012172018
Cover Image
The perfect match! : open innovation platforms : assets for collaborative start-ups
Bereczki, Izabella; Füller, Johann; Stănculescu, Oana - In: International journal of entrepreneurship and … 26 (2022) 3/4, pp. 133-160
Persistent link: https://www.econbiz.de/10014310816