What is market orientation in the food sector, and how can food companies become more market-oriented? This book … investigates these questions through an empirical study of selected Danish food companies and their activities in three important … food company during process and product development …

food products (both environmental and ethical labels), which are increasingly appearing on food products. Data was … general level, but lower levels of concern in the context of concrete food product choices. Understanding of the concept of … use was measured as self-reported use of different types of information available on food labels or as use inferred from …