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Consumer trust in the food value chain and its impact on consumer confidence : a model for assessing consumer trust and evidence from a 5-country study in Europe

Macready, Anna L.; Hieke, Sophie; Klimczuk-Kochańska, … - In: Food policy : economics planning and politics of food … 92 (2020), pp. 1-15

Persistent link: https://www.econbiz.de/10012516800

Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands

Loebnitz, Natascha; Grunert, Klaus G. - In: International journal of consumer studies 46 (2022) 1, pp. 309-323

Persistent link: https://www.econbiz.de/10012808034

The visual ecology of product packaging and its effects on consumer attention

Orquin, Jacob L.; Bagger, Martin P.; Lahm, Erik Stoltenberg - In: Journal of business research : JBR 111 (2020), pp. 187-195

Persistent link: https://www.econbiz.de/10012237799

The role of consumption orientation in consumer food preferences in emerging markets

Salnikova, Ekaterina; Grunert, Klaus G. - In: Journal of business research : JBR 112 (2020), pp. 147-159

Persistent link: https://www.econbiz.de/10012230572

Consumers, Policy and the Environment A Tribute to Folke Ölander

Grunert, Klaus G. (contributor); … - 2005

business ethics, and fair working conditions. Understanding consumers - the way they buy products, the way they relate to … importance to modern society. In this book, eminent researchers examine contemporary issues related to the field of consumers …

Persistent link: https://www.econbiz.de/10013520395

Market Orientation in Food and Agriculture

Grunert, Klaus G.; Larsen, Hanne Hartvig; Madsen, Tage Koed - 1996

What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United...

Persistent link: https://www.econbiz.de/10013522059

Does organic labelling affect restaurant choice? : a study on the Danish Organic Cuisine Label

Futtrup, Rebecca; Grunert, Klaus G. - In: Scandinavian journal of hospitality and tourism 23 (2023) 1, pp. 29-50

Persistent link: https://www.econbiz.de/10014291575

Driving marketing outcomes through social media-based customer engagement

Kulikovskaja, Viktorija; Hubert, Marco; Grunert, Klaus G.; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014365051

Goal-framing theory in environmental behaviours : review, future research agenda and possible applications in behavioural change

Canto, Natália Rohenkohl do; Grunert, Klaus G.; … - In: Journal of social marketing : JSOCM 13 (2023) 1, pp. 20-40

Persistent link: https://www.econbiz.de/10013536222

Standing out in the crowd: The effect of information clutter on consumer attention for front-of-pack nutrition labels

Bialkova, Svetlana; Grunert, Klaus G.; van Trijp, Hans - In: Food Policy 41 (2013) C, pp. 65-74

Whether and how information density on front-of-pack design affects consumers’ attention for nutrition labels is … optimize package design layout and thus help consumers easily to find nutrition information displayed front of the pack are …

Persistent link: https://www.econbiz.de/10010682434