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~accessRights:"restricted"
~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
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Value brands : cheap or trendy...
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Markenführung
Consumer behaviour
100
Konsumentenverhalten
100
Brand management
61
Beziehungsmarketing
46
Brand image
46
Markenimage
46
Relationship marketing
46
Brand
27
Markenartikel
27
Customer integration
20
Kundenintegration
20
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17
Social web
17
Internet marketing
14
Online-Marketing
14
Dienstleistungsqualität
12
Service quality
12
Customer satisfaction
11
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11
Sportmarketing
11
Sports marketing
11
Corporate reputation
9
Customer engagement
9
Firmenimage
9
Marketing management
9
Marketingmanagement
9
Reputation
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Brand loyalty
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Advertising
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Athletes
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Bibliometrics
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Bibliometrie
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Brand equity
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Consumer engagement
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Herkunftsbezeichnung
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English
61
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Guzman, Francisco
Hollebeek, Linda D.
Kunkel, Thilo
Melewar, T. C.
Loureiro, Sandra Maria Correia
22
Han, Heesup
20
Ko, Eunju
20
Sarkar, Abhigyan
19
Japutra, Arnold
18
Khan, Imran
18
Phau, Ian
17
Sarkar, Juhi Gahlot
17
Bang, Nguyen
16
Rahman, Zillur
16
Baumgarth, Carsten
14
Diamantopoulos, Adamantios
13
Ekinci, Yuksel
13
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
13
Ahn, Jiseon
12
Park, Jungkun
12
Septianto, Felix
12
Veloutsou, Cleopatra
12
Foroudi, Pantea
11
King, Ceridwyn
11
Paul, Justin
11
Romaniuk, Jenni
11
Schmidt, Holger J.
11
Valette-Florence, Pierre
11
Dens, Nathalie
10
Mogaji, Emmanuel
10
Pelsmacker, Patrick de
10
Sreejesh, S.
10
Torres, Ivonne M.
10
Trinh, Giang
10
Zúñiga, Miguel Ángel
10
Casidy, Riza
9
Chen, Qimei
9
Christodoulides, George
9
Fetscherin, Marc
9
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The journal of product & brand management
9
Journal of business research : JBR
8
Journal of sport management : the official journal of the North American Society of Sport Management
6
Journal of retailing and consumer services
5
European Sport management quarterly : ESMQ
4
Corporate reputation review
2
European journal of marketing : EJM
2
Marketing intelligence & planning
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
European business review
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
International studies of management and organization
1
Journal of general management
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
1
The journal of services marketing
1
The marketing review
1
The service industries journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
61
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61
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date (oldest first)
1
Sport brands :
brand
relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
2
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
3
New brands : contextual differences and development of
brand
associations over time
Daniels, Jason
;
Kunkel, Thilo
;
Karg, Adam
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
Saved in:
4
The evolution of
brand
management thinking over the last 25 years as recorded in the Journal of product and
brand
management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
5
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
6
The effect of league
brand
on the relationship between the team
brand
and behavioral intentions : a formative approach examining
brand
associations and
brand
relationships
Kunkel, Thilo
;
Funk, Daniel C.
;
Lock, Daniel
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
Saved in:
7
Determinants of
brand
resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
8
When perceived ability to influence plays a role :
brand
co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
9
The
brand
likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
10
Investigating the strategic marketing significance of
brand
love in developing and nurturing consumer-
brand
relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
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