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The cause effect : the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases
Holiday, Steven; Hayes, Jameson L.; Britt, Brian C.; … - In: International journal of advertising : the review of … 40 (2021) 2, pp. 199-224
Persistent link: https://www.econbiz.de/10012498538
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Brands, friends, & viral advertising : a social exchange perspective on the ad referral processes
Hayes, Jameson L.; King, Karen Whitehill; Ramirez, Artemio - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 31-45
Persistent link: https://www.econbiz.de/10011615959
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The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.; Shan, Yan; King, Karen Whitehill - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
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How advertising relevance and consumer-brand relationship strength limit disclosure effects of native ads on Twitter
Hayes, Jameson L.; Golan, Guy; Britt, Brian; … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 131-165
Persistent link: https://www.econbiz.de/10012200475
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A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...
Holiday, Steven; Hayes, Jameson L.; Park, Haseon; Lyu, … - In: Journal of interactive marketing 58 (2023) 4, pp. 414-439
Persistent link: https://www.econbiz.de/10014425236