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A study of brand prestige in the casino industry : the moderating role of customer involvement
Han, Heesup; Lee, JungHoon; Hwang, Jinsoo - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 1, pp. 96-106
Persistent link: https://www.econbiz.de/10011846778
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Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo; Kim, Jinkyung Jenny; Choe, Ja Young; … - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 6, pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
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The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo; Kim, Heather Markham; Joo, Kyu-Hyeon; … - In: Journal of travel and tourism marketing 39 (2022) 2, pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
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Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo; Choe, Ja Young; Kim, Heather Markham; … - In: International journal of hospitality management 99 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10013327964