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How do brand personality, identification, and relationship length drive loyalty in sports?
Karjaluoto, Heikki; Munnukka, Juha; Salmi, Milja - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 50-71
Persistent link: https://www.econbiz.de/10011421927
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Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine; Wong, IpKin Anthony - In: International journal of hospitality management 56 (2016), pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
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Insights into Vodka consumer attitude and purchasing behaviors
Prentice, Catherine; Handsjuk, Nikolai - In: Journal of retailing and consumer services 32 (2016), pp. 7-14
Persistent link: https://www.econbiz.de/10011556583
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Customer empowerment to co-create service designs and delivery : scale development and validation
Prentice, Catherine; Han, Xiao-Yun; Li, Yao-Qi - In: Services marketing quarterly 37 (2016) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10011452140
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Continuous mobile banking usage and relationship commitment : a multi-country assessment
Shaikh, Aijaz A.; Karjaluoto, Heikki; Chinje, Nathalie … - In: Journal of financial services marketing : JFSM 20 (2015) 3, pp. 208-219
Persistent link: https://www.econbiz.de/10011480290
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The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels
Prentice, Catherine; Dominique-Ferreira, Sergio; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209511
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The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos
Tuguinay, Jovanie A.; Prentice, Catherine; Moyle, Brent - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209579
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The antecedents and outcomes of online consumer brand experience
Konttinen, Joel; Karjaluoto, Heikki; Shaikh, Aijaz. A. - In: Contemporary issues in digital marketing, (pp. 49-60). 2022
Persistent link: https://www.econbiz.de/10012698273
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Future look : communicating with customers using digital channels
Niininen, Outi; Singaraju, Stephen Pragasam; … - In: Contemporary issues in digital marketing, (pp. 165-175). 2022
Persistent link: https://www.econbiz.de/10012698325
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Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
Tyrväinen, Olli; Karjaluoto, Heikki; Saarijärvi, Hannu - In: Journal of retailing and consumer services 57 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012305392