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How well do consumer-brand relationships drive customer brand loyalty? : generalizations from a meta-analysis of brand relationship elasticities
Khamitov, Mansur; Wang, Xin; Thomson, Matthew - In: Journal of consumer research : JCR ; an … 46 (2019) 3, pp. 435-459
Persistent link: https://www.econbiz.de/10012120587
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Lie, cheat, and steal : how harmful brands motivate consumers to act unethically
Rotman, Jeff D.; Khamitov, Mansur; Connors, Scott - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 353-361
Persistent link: https://www.econbiz.de/10011858725
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They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott; Khamitov, Mansur; Thomson, Matthew; … - In: Journal of marketing 85 (2021) 5, pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
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A systematic review of brand transgression, service failure recovery and product-harm crisis : integration and guiding insights
Khamitov, Mansur; Grégoire, Yany; Suri, Anshu - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 519-542
Persistent link: https://www.econbiz.de/10012290970
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Possessive brand names in brand preferences and choice : the role of inferred control
Khamitov, Mansur; Puzakova, Marina - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 1032-1051
Persistent link: https://www.econbiz.de/10013390494