Narrow search
Showing 1 - 6 of 6
Cover Image
Advertising during COVID-19 : exploring perceived brand message authenticity and potential psychological reactance
Shoenberger, Heather; Kim, Eunjin; Sun, Yuan - In: Journal of advertising 50 (2021) 3, pp. 253-261
Persistent link: https://www.econbiz.de/10012607894
Cover Image
#BeingReal about Instagram ad models : the effects of perceived authenticity : how image modification of female body size alters advertising attitude and buying intention
Shoenberger, Heather; Kim, Eunjin; Johnson, Erika K. - In: Journal of advertising research 60 (2020) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10012293508
Cover Image
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung; Lee, Sungkyu; Lee, Jong-Ho; Taylor, … - In: International journal of advertising : the review of … 39 (2020) 6, pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Cover Image
Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars; Taylor, Charles Raymond - In: AMS review : official publication of the Academy of … 6 (2016) 3/4, pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
Cover Image
Advertising for luxury and fashion goods : an emerging area
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 389-390
Persistent link: https://www.econbiz.de/10011567051
Cover Image
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012200200