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The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention

Lee, Hojae; Ko, Eunju; Lee, Sanghoon - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 497-512

Persistent link: https://www.econbiz.de/10014369363

Consumer experiences of virtual reality : insights from VR luxury brand fashion shows

Jung, Jaesuk; Yu, Jihye; Seo, Yuri; Ko, Eunju - In: Journal of business research : JBR 130 (2021), pp. 517-524

Persistent link: https://www.econbiz.de/10012544867

Luxury fashion and culture

Woodside, Arch G. (contributor); Ko, Eunju (contributor) - 2013

Luxury Fashion and Culture focuses on the study of how humans use high quality, highly pleasurable, and frequently rare … both within and across cultures. Luxury fashion enables the individual to transform herselfto play a part in scenes exuding …, recipes of methods, and findings on how culture helps humans manage and respond to luxury fashion enactments. Rather than …

Persistent link: https://www.econbiz.de/10012050438

Staging luxury experiences for understanding sustainable fashion consumption : a balance theory application

Han, Jinghe; Seo, Yuri; Ko, Eunju - In: Journal of business research : JBR 74 (2017), pp. 162-167

Persistent link: https://www.econbiz.de/10011675566

Perceptions, attitudes, and behaviors toward sustainable fashion : application of Q and Q-R methodologies

Song, Sanga; Ko, Eunju - In: International journal of consumer studies 41 (2017) 3, pp. 264-273

Persistent link: https://www.econbiz.de/10011708064

Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands

Chae, Heeju; Ko, Eunju - In: Journal of business research : JBR 69 (2016) 9, pp. 3804-3812

Persistent link: https://www.econbiz.de/10011515266

The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type

Kim, Sang Jin; Yoo, Jiwon; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2282-2299

Persistent link: https://www.econbiz.de/10014430228

The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms

Park, Yeonseo; Ko, Eunju; Do, Boram - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2645-2665

Persistent link: https://www.econbiz.de/10014430272

Environmental claims in online video advertising : effects for fast-fashion and luxury brands

Teona, Gogichaishvili; Ko, Eunju; Kim, Sang Jin - In: International journal of advertising : the review of … 39 (2020) 6, pp. 858-887

Persistent link: https://www.econbiz.de/10012260280

How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation

Lee, Eun-Ju; Choi, Hanah; Han, Jinghe; Kim, Dong-hyun; … - In: Journal of business research : JBR 117 (2020), pp. 642-651

Persistent link: https://www.econbiz.de/10012288078