This proceedings volume examines transformation in marketing to better understand current and future standing of the … marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary … marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by …

) Marketing – Examination of Multi-Cultural Perspectives: An Abstract -- Chapter 8. Cross-Cultural Examination of Arts Sector … Innovative, and I Know How Explain My Bad Behavior: An Abstract -- Chapter 44. Implications of Consumer Animosity for Marketing … Strategy: An Abstract -- Chapter 45. An Abstract: When and How Do Chief Marketing Officers Drive Firm Performance? CMO …

Analysis -- Chapter3. The Impact of Culture on Humorous Ads: An Abstract -- Chapter4. Marketing Web Trends: An Algorithm and … Abstract -- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract … Perceived Transmission of Personality Traits through Leftovers: An Abstract -- Chapter24. An Abstract: Sports Marketing Special …