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Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi; Leckie, Civilai; Johnson, Lester W. - In: Marketing intelligence & planning 41 (2023) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
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Understanding smart service failure : the case of smart restaurants
Wong, IpKin Anthony; Huang, Jingwen (Daisy); Lin, Zhiwei - In: International journal of hospitality management 119 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015070044
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Exploring event bundling : the strategy and its impacts
Xu, Yueying; Wong, IpKin Anthony; Tan, Xiuchang Sherry - In: Tourism management : research, policies, practice 52 (2016), pp. 455-467
Persistent link: https://www.econbiz.de/10011419243
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Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony; Tang, Sio Lai Wendy - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
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A multilevel investigation of the role of retail stores in cross-border shopping
Wong, IpKin Anthony; Lam, Iok Keng Veronica - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 837-853
Persistent link: https://www.econbiz.de/10011517477
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Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine; Wong, IpKin Anthony - In: International journal of hospitality management 56 (2016), pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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Customer engagement and organizational performance: a service-dominant logic perspective
Leckie, Civilai; Nyadzayo, Munyaradzi W.; Johnson, Lester W. - In: Handbook of research on customer engagement, (pp. 311-328). 2019
Persistent link: https://www.econbiz.de/10013163393
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The evolution of triadic relationships in a tourism supply chain through coopetition
Fong, Veronica Hoi In; Hong, Jacky F. L.; Wong, IpKin … - In: Tourism management : research, policies, practice 84 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012494618