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Seizing the commuting moment : contextual targeting based on mobile transportation apps
Ghose, Anindya; Kwon, Hyeokkoo Eric; Lee, Dongwon; O, … - In: Information systems research : ISR 30 (2019) 1, pp. 154-174
Persistent link: https://www.econbiz.de/10012038214
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Different but equal? : a field experiment on the impact of recommendation systems on mobile and personal computer channels in retail
Lee, Dongwon; Gopal, Anandasivam; Park, Sung-Hyuk - In: Information systems research : ISR 31 (2020) 3, pp. 892-912
Persistent link: https://www.econbiz.de/10012298133
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Nudging Private Ryan : mobile microgiving under economic incentives and audience effects
Lee, Dongwon; Gopal, Anandasivam; Lee, Dokyun; Shin, … - In: MIS quarterly 47 (2023) 3, pp. 1101-1146
Persistent link: https://www.econbiz.de/10014422576