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~person:"Martín Herrán, Guiomar"
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Martín Herrán, Guiomar
Eisend, Martin
29
Septianto, Felix
27
Taylor, Charles Raymond
24
Thisse, Jacques-François
23
Anderson, Simon P.
17
Rosengren, Sara
17
Yoon, Sukki
17
Dahlén, Micael
16
Ford, John B.
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Huh, Jisu
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Pelsmacker, Patrick de
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Mueller, Barbara
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14
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Karray, Salma
14
Straume, Odd Rune
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Yoon, Hye Jin
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Neary, J Peter
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International journal of production economics
3
European journal of operational research : EJOR
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Journal of the Operational Research Society
1
Review of marketing science
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1
Investigating the relationship between
advertising
and pricing in a channel with private label offering : a theoretic model
Karray, Salma
;
Martín Herrán, Guiomar
- In:
Review of marketing science
6
(
2008
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10003888806
Saved in:
2
Managing
advertising
investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
3
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and
advertising
decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
4
Cooperative
advertising
for competing manufacturers : the impact of long-term promotional effects
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
International journal of production economics
184
(
2017
),
pp. 21-32
Persistent link: https://www.econbiz.de/10011642476
Saved in:
5
Vendor Management Inventory with consignment contracts and the benefits of cooperative
advertising
De Giovanni, Pietro
;
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
272
(
2019
)
2
,
pp. 465-480
Persistent link: https://www.econbiz.de/10011942131
Saved in:
6
Retailer and manufacturer
advertising
scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
7
An integrative framework of cooperative
advertising
: should manufacturers continuously support retailer
advertising
?
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
70
(
2017
),
pp. 67-73
Persistent link: https://www.econbiz.de/10011620251
Saved in:
8
Assessing the profitability of cooperative
advertising
programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
9
Fighting store brands through the strategic timing of pricing and
advertising
decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
10
An integrative framework of cooperative
advertising
with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
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