Mattila, Anna S. - In: Journal of Services Marketing 15 (2001) 7, pp. 583-596
In today’s hyper‐competitive business environment, repeat customers are vital for success. Service failures, however … service type and magnitude of failure, moderate customer responses to service failures. Results from our experimental study … magnitudes of failure. Effective service recovery (e.g. apology combined with a tangible compensation) had a strong positive …