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Co-creation in hotel service innovation using smart phone apps : an empirical study
Sarmah, Bijoylaxmi; Kamboj, Shampy; Rahman, Zillur - In: International journal of contemporary hospitality management 29 (2017) 10, pp. 2647-2667
Persistent link: https://www.econbiz.de/10011777136
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Transforming jewellery designing : empowering customers through crowdsourcing India
Sarmah, Bijoylaxmi; Rahman, Zillur - In: Global business review 18 (2017) 5, pp. 1325-1344
Persistent link: https://www.econbiz.de/10011778390
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The concept of online corporate brand experience : an empirical assessment
Khan, Imran; Rahman, Zillur; Ratma, Mobin - In: Marketing intelligence & planning 34 (2016) 5, pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
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The role of consumer engagement in recovering online service failures : an application of service-dominant logic
Islam, Jamid Ul; Rahman, Zillur; Hollebeek, Linda D. - In: Handbook of research on customer engagement, (pp. 456-469). 2019
Persistent link: https://www.econbiz.de/10013163406
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The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee; Mattila, Anna S. - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 2, pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
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Powerful or powerless customers : the influence of gratitude on engagement with CSR
Mattila, Anna S.; Wu, Luorong; Choi, Choongbeom - In: The journal of services marketing 30 (2016) 5, pp. 519-528
Persistent link: https://www.econbiz.de/10011615541
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How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin; Khan, Imran; Rahman, Zillur - In: The journal of product & brand management 25 (2016) 7, pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
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What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee; Gao, Yixing; Mattila, Anna S. - In: International journal of hospitality management 87 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
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Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing; Wu, Luorong; Shin, Joongwon; Mattila, Anna S. - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 5, pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
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The impact of customer compassion on face-to-face and online complaints
Hwang, Yoo Hee; Mattila, Anna S. - In: Journal of hospitality marketing & management 29 (2020) 7, pp. 848-868
Persistent link: https://www.econbiz.de/10012312156