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The role of consumer engagement in recovering online service failures : an application of service-dominant logic
Islam, Jamid Ul; Rahman, Zillur; Hollebeek, Linda D. - In: Handbook of research on customer engagement, (pp. 456-469). 2019
Persistent link: https://www.econbiz.de/10013163406
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How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin; Khan, Imran; Rahman, Zillur - In: The journal of product & brand management 25 (2016) 7, pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
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Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran; Fatma, Mobin; Shamim, Amjad; Joshi, Yatish; … - In: International journal of hospitality management 89 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
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The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy; Rahman, Zillur - In: The journal of brand management : an international journal 23 (2016) 6, pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
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The effect of CSR on consumer behavioral responses after service failure and recovery
Fatma, Mobin; Khan, Imran; Rahman, Zillur - In: European business review : EBR ; the official journal … 28 (2016) 5, pp. 583-599
Persistent link: https://www.econbiz.de/10011588576
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E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran; Rahman, Zillur - In: International journal of retail & distribution management 44 (2016) 6, pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
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The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul; Rahman, Zillur - In: Management decision : MD 54 (2016) 8, pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
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Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul; Hollebeek, Linda D.; Rahman, Zillur; … - In: Journal of retailing and consumer services 50 (2019), pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
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Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy; Rahman, Zillur - In: Qualitative market research : an international journal 20 (2017) 3, pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
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Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul; Rahman, Zillur - In: Journal of internet commerce 15 (2016) 1, pp. 40-58
Persistent link: https://www.econbiz.de/10011636431