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~person:"Rahman, Zillur"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
16
Consumer behaviour
12
Konsumentenverhalten
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Brand management
11
Markenführung
11
Customer integration
8
Kundenintegration
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Internet marketing
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Online-Marketing
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Rahman, Zillur
Han, Heesup
37
Hollebeek, Linda D.
34
Kumar, V.
27
Thaichon, Park
24
Loureiro, Sandra Maria Correia
20
Kumar, Vikas
19
Prentice, Catherine
19
Quach, Sara
19
Rather, Raouf Ahmad
19
Gil Saura, Irene
18
Mattila, Anna S.
18
Palmatier, Robert W.
18
Svensson, Göran
18
Ahn, Jiseon
17
Itani, Omar S.
17
Khan, Imran
17
Vrontis, Demetris
17
Grewal, Dhruv
16
Klaus, Philipp
16
Roy, Sanjit
16
So, Kevin Kam Fung
16
Balaji, M. S.
14
Japutra, Arnold
14
Karjaluoto, Heikki
14
Agnihotri, Raj
13
Chatterjee, Sheshadri
13
Homburg, Christian
13
Johnson, Lester W.
13
Leckie, Civilai
13
Ruyter, Ko de
13
Sesé, F. Javier
13
Sreejesh, S.
13
Verhoef, Peter C.
13
Wong, IpKin Anthony
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Bruhn, Manfred
12
Casidy, Riza
12
Gong, Taeshik
12
Harrigan, Paul
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King, Ceridwyn
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European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
Handbook of research on customer engagement
1
International journal of hospitality management
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of retail & distribution management
1
International review on public and non-profit marketing
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
Management decision : MD
1
Marketing intelligence & planning
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Qualitative market research : an international journal
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ECONIS (ZBW)
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1
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
2
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
3
E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran
;
Rahman, Zillur
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
Saved in:
4
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
5
Impact of social CRM capabilities on firm performance : examining the mediating role of co-created customer experience
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
;
Goyal, …
- In:
International journal of information systems in the …
8
(
2016
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011584132
Saved in:
6
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
7
The effect of CSR on consumer behavioral responses after service failure and recovery
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
European business review : EBR ; the official journal …
28
(
2016
)
5
,
pp. 583-599
Persistent link: https://www.econbiz.de/10011588576
Saved in:
8
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
9
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
10
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
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