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A two-generation new product model by considering forward-looking customers : dynamic pricing and advertising optimization
Ghobadi, Somayeh Najafi; Bagherinejad, Jafar; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-22
Persistent link: https://www.econbiz.de/10012666042
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How cash-back strategy affect sale rate under refund and customers' credit
Taleizadeh, Ata Allah; Varzi, Alireza Mahmoudzade; … - In: Operational research : an international journal 23 (2023) 1, pp. 1-69
Persistent link: https://www.econbiz.de/10013539008