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Organisationskommunikation und Public Relations : Forschungsparadigmen und neue Perspektiven

Zerfaß, Ansgar (ed.) - 2013

Persistent link: https://www.econbiz.de/10009733656

Doing the right things or doing things right? : paradoxes and Swedish communication professionals' roles and challenges

Falkheimer, Jesper; Heide, Mats; Simonsson, Charlotte; … - In: Corporate communications : an international journal 21 (2016) 2, pp. 142-159

Persistent link: https://www.econbiz.de/10011559728

Managing CEO communication and positioning : a cross-national study among corporate communication leaders

Zerfaß, Ansgar; Verčič, Dejan; Wiesenberg, Markus - In: Journal of communication management : an international … 20 (2016) 1, pp. 37-55

Persistent link: https://www.econbiz.de/10011540077

Strengthening the role of communication departments : a framework for positioning communication departments at the top of and throughout organizations

Brockhaus, Jana; Zerfaß, Ansgar - In: Corporate communications : an international journal 27 (2022) 1, pp. 53-70

Persistent link: https://www.econbiz.de/10012798014

Handbuch Unternehmenskommunikation : Strategie - Management - Wertschöpfung

Zerfaß, Ansgar (ed.); Piwinger, Manfred (ed.); … - 2022 - 3., vollständig überarbeitete und erweiterte Auflage

Grundlagen, Konzepte und Herausforderungen -- Rahmenbedingungen des Kommunikationsmanagements -- Soziologische, kulturelle und psychologische Einflussfaktoren -- Zieldefinition, Planung und Evaluation der Unternehmenskommunikation -- Strukturen, Prozesse und Akteure des Kommunikationsmanagements...

Persistent link: https://www.econbiz.de/10013040833

Communication Excellence : How to Develop, Manage and Lead Exceptional Communications

Tench, Ralph - 2017

"This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners …." - Donald K. Wright, College of Communication, Boston University, USA "This book provides a compelling case that effective … communication for an organization is as much about the outside-in as the inside-out perspective” - Maximilian Schoeberl, Executive …

Persistent link: https://www.econbiz.de/10012397833

Communicating the leadership status of organisations : a cross-national study in 10 European countries

Zerfaß, Ansgar; Wiesenberg, Markus - In: The management game of communication, (pp. 121-142). 2016

Persistent link: https://www.econbiz.de/10011568181

Zwischen Intention und Emergenz : Mittelstandskommunikation im Spannungsfeld kontroverser Strategieparadigmen

Winkler, Luisa; Volk, Sophia Charlotte; Borner, Maria; … - In: Strategische Kommunikation im Spannungsfeld zwischen …, (pp. 215-232). 2018

Persistent link: https://www.econbiz.de/10011720481

A comparative excellence framework for communication management

Vercic, Dejan; Zerfaß, Ansgar - In: Journal of communication management : an international … 20 (2016) 4, pp. 270-288

Persistent link: https://www.econbiz.de/10011645656

Communication evluation and measurement : skills, practices and utilization in European organizations

Zerfaß, Ansgar; Verc̆ic̆, Dejan; Volk, Sophia Charlotte - In: Corporate communications : an international journal 22 (2017) 1, pp. 2-18

Persistent link: https://www.econbiz.de/10011599988