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~person:"Zhang, Jianxiong"
~subject:"advertising"
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Zhang, Jianxiong
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3
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2
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Joint pricing and advertising strategy with reference price effect
Lu, Lihao
;
Gou, Qinglong
;
Tang, Wansheng
;
Zhang, Jianxiong
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
Saved in:
2
A joint dynamic pricing and advertising model of perishable products
Feng, Lin
;
Zhang, Jianxiong
;
Tang, Wansheng
- In:
Journal of the Operational Research Society : OR
66
(
2015
)
8
,
pp. 1341-1351
Persistent link: https://www.econbiz.de/10011417203
Saved in:
3
Benefits of partial myopia in a durable product supply chain considering pricing and advertising
Lu, Fuxiao
;
Liu, Guowei
;
Zhang, Jianxiong
;
Tang, Wansheng
- In:
Journal of the Operational Research Society : OR
67
(
2016
)
10
,
pp. 1309-1324
Persistent link: https://www.econbiz.de/10011590601
Saved in:
4
The effect of the alliance between manufacturer and weak retailer on supply chain performance
Zhang, Jianxiong
;
Lei, Liyan
;
Lu, Fuxiao
;
Cui, Lixin
- In:
IMA journal of management mathematics
29
(
2018
)
4
,
pp. 457-487
Persistent link: https://www.econbiz.de/10011974914
Saved in:
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