Showing 1 - 5 of 5
Persistent link: https://www.econbiz.de/10011702629
Persistent link: https://www.econbiz.de/10012194441
Persistent link: https://www.econbiz.de/10011759003
Persistent link: https://www.econbiz.de/10014227644
Purpose – The purpose of this paper is to present grounded theory as an alternative approach for conceptualizing and modelling the consumer experience. The basic theoretical tenets of the grounded theory approach are contrasted with more traditional assumptions and methods used in consumer...
Persistent link: https://www.econbiz.de/10014987144