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Inverted-U aggregate investment curves in a dynamic game of advertising
Lambertini, Luca; Zaccour, Georges - In: Economics letters 132 (2015), pp. 34-38
Persistent link: https://www.econbiz.de/10011431108
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Quality effects in different advertising models - an impulse control approach
Reddy, Puduru V.; Wrzaczek, Stefan; Zaccour, Georges - In: European journal of operational research : EJOR 255 (2016) 3, pp. 984-995
Persistent link: https://www.econbiz.de/10011556545
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Optimal dynamic management of a charity under imperfect altruism
Crettez, Bertrand; Hayek, Naila; Zaccour, Georges - In: Omega : the international journal of management science 100 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012494651
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Pricing and advertising in a supply chain in the presence of strategic consumers
Farshbaf-Geranmayeh, Amir; Zaccour, Georges - In: Omega : the international journal of management science 101 (2021), pp. 1-20
Persistent link: https://www.econbiz.de/10012494662
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Strategic pricing and advertising in the presence of a counterfeiter
Buratto, Alessandra; Grosset, Luca; Zaccour, Georges - In: IMA journal of management mathematics 27 (2016) 3, pp. 397-418
Persistent link: https://www.econbiz.de/10011593259
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Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
Crettez, Bertrand; Hayek, Naila; Zaccour, Georges - In: Operations research letters 46 (2018) 2, pp. 199-204
Persistent link: https://www.econbiz.de/10011824880
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When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos; Vardar, Baris; Zaccour, Georges - In: European journal of operational research : EJOR 267 (2018) 2, pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
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Brand imitation: a dynamic-game approach
Crettez, Bertrand; Hayek, Naila; Zaccour, Georges - In: International journal of production economics 205 (2018), pp. 139-155
Persistent link: https://www.econbiz.de/10011931420
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Optimal pricing and advertising policies for a one-time entertainment event
Jørgensen, Steffen; Zaccour, Georges - In: Journal of economic dynamics & control 100 (2019), pp. 395-416
Persistent link: https://www.econbiz.de/10012130992
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Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma; Martín Herrán, Guiomar; Zaccour, Georges - In: International journal of production economics 187 (2017), pp. 142-158
Persistent link: https://www.econbiz.de/10011705120