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~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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8,351
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74
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69
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Technological forecasting & social change : an international journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
8,364
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1
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1
Measuring customer experience in
service
: a systematic review
Bueno, Eduardo Veiga
;
Weber, Tiziana Brenner Beauchamp
; …
- In:
The service industries journal
39
(
2019
)
11/12
,
pp. 779-798
Persistent link: https://www.econbiz.de/10012205844
Saved in:
2
Relationship marketing and
service
: an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
3
Contagious effects of customer misbehavior in access-based services
Schaefers, Tobias
;
Wittkowski, Kristina
;
Benoit, Sabine
; …
- In:
Journal of service research : JSR
19
(
2016
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10011433127
Saved in:
4
Conducting
service
research that matters
Gustafsson, Anders
;
Aksoy, Lerzan
;
Brady, Michael K.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 425-429
Persistent link: https://www.econbiz.de/10011418248
Saved in:
5
Extending the context of
service
: from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
6
Relationality in the
service
logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
7
The role of customer relations for innovativeness and customer satisfaction : a comparison of
service
industries
Bellingkrodt, Silvia
;
Wallenburg, Carl Marcus
- In:
The international journal of logistics management
26
(
2015
)
2
,
pp. 254-274
Persistent link: https://www.econbiz.de/10011478920
Saved in:
8
Linking
service
design to value creation and
service
research
Andreassen, Tor Wallin
;
Kristensson, Per
;
Lervik-Olsen, Line
- In:
Journal of service management
27
(
2016
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10011482091
Saved in:
9
Key skills for crafting customer solutions within an ecosystem : a theories-in-use perspective
Friend, Scott B.
;
Malshe, Avinash
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 174-191
Persistent link: https://www.econbiz.de/10011485437
Saved in:
10
A process-output classification for customer participation in services
Dong, Beibei
;
Sivakumar, K.
- In:
Journal of service management
26
(
2015
)
5
,
pp. 726-750
Persistent link: https://www.econbiz.de/10011503557
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