The role of customer relations for innovativeness and customer satisfaction : a comparison of service industries
Year of publication: |
2015
|
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Authors: | Bellingkrodt, Silvia ; Wallenburg, Carl Marcus |
Published in: |
The international journal of logistics management. - Bingley : Emerald Group Publishing Limited, ISSN 0957-4093, ZDB-ID 1034825-6. - Vol. 26.2015, 2, p. 254-274
|
Subject: | Innovation | Survey | Service | Customer satisfaction | Suppliers | Customer relations | Kundenzufriedenheit | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
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