"[This book] is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal...

1. Writing a professional academic article review / Deborah E. de Lange -- 2. An overview of the green international management literature / Deborah E. de Lange -- 3. MNCs' social, ethical and legal responsibilities (corporate social responsibility) / Bobby Banerjee ... [et al.] -- 4. NGOs,...