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Customer relationship investment and relationship strength : evidence from insurance industry in China
Shi, Guicheng; Bu, Huimei; Ping, Yuan; Liu, Matthew Tingchi - In: The journal of services marketing 30 (2016) 2, pp. 201-211
Persistent link: https://www.econbiz.de/10011487039
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Reverse transfer of innovation and subsidiary power : a moderated mediation model
Wang, Na; Hua, Ying; Wu, Guoying; Zhao, Chunxia; Wang, … - In: Journal of business research : JBR 103 (2019), pp. 328-337
Persistent link: https://www.econbiz.de/10012104257
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Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui; Lee, Jongkuk; Fang, Eric; Ma, Shuang - In: Journal of marketing 81 (2017) 1, pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
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Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development
Ma, Shuang; Gu, Huimin; Wang, Yonggui; Hampson, Daniel P. - In: International journal of contemporary hospitality management 29 (2017) 12, pp. 3023-3043
Persistent link: https://www.econbiz.de/10011804911
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How customer entitlement influences supplier performance in B2B relationships in emerging economy? : a moderated mediation model of institutional environments
Wang, Yonggui; Zhang, Lu - In: Journal of business research : JBR 134 (2021), pp. 689-700
Persistent link: https://www.econbiz.de/10012643947
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The influence of product modularity on customer perceived customization : the moderating effects based on resource dependence theory
Ma, Shuang; Wang, Yonggui; Li, Dahui - In: Emerging markets, finance and trade : EMFT 55 (2019) 4, pp. 889-901
Persistent link: https://www.econbiz.de/10012210624
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How do managerial ties leverage innovation ambidexterity for firm growth?
Zhang, Leinan; Wang, Yonggui; Wei, Zelong - In: Emerging markets, finance and trade : EMFT 55 (2019) 4, pp. 902-914
Persistent link: https://www.econbiz.de/10012210626
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Governing local supplier opportunism in China : moderating role of institutional forces
Wang, Mengyang; Zhang, Qiyuan; Wang, Yonggui; Sheng, Shibin - In: Journal of operations management 46 (2016), pp. 84-94
Persistent link: https://www.econbiz.de/10011596726
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Managing relationships with power advantage buyers : the role of supplier initiated bonding tactics in long-term buyer-supplier collaborations
Wang, Yonggui; Wang, Na; Jiang, Ling; Cui, Victor - In: Journal of business research : JBR 69 (2016) 12, pp. 5587-5596
Persistent link: https://www.econbiz.de/10011597399
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Can customization promote product innovation in the global B2B market? : Evidence from export manufacturing firms from emerging markets
Hong, Aoran; Li, Xia; Wang, Yonggui; Shi, Mengting - In: International marketing review 40 (2023) 4, pp. 636-666
Persistent link: https://www.econbiz.de/10014469947