Chapter 1. The world in transition -- Chapter 2. Analysis and design of a digital business performance -- Chapter 3. Eight fields of action for building digital excellence -- Chapter 4. Change management – shaping change processes successfully.

This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets developed around the concept of two-sided markets. The objective is to highlight new and original insights from this approach, and to clarify the conceptual aspects. The chapter first...