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Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla; Wrigley, Cara - In: Business horizons 59 (2016) 3, pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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Design thinking and organizational culture : a review and framework for future research
Elsbach, Kimberly D.; Stigliani, Ileana - In: Journal of management : JOM 44 (2018) 6, pp. 2274-2306
Persistent link: https://www.econbiz.de/10011964083
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Ethical behaviour in the design phase of AEC projects
Lohne, Jardar; Svalestuen, Fredrik; Knotten, Vegard; … - In: International journal of managing projects in business 10 (2017) 2, pp. 330-345
Persistent link: https://www.econbiz.de/10011704695
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The Fabric of Society: An Investigation of the Emotional and Sensory Experience of Wearing Denim Clothing
Candy, Fiona - In: Sociological Research Online 10 (2005) 1
This article aims to open up the realms of sensory experience and affect in connection with the wearing of clothing. By creating a visual focus on denim, an 'ordinary' everyday style of generic urban dress, my intention is to present a new approach to the study of clothing in general. This...
Persistent link: https://www.econbiz.de/10005248004
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Designing reputation mechanisms for online labor platforms : an empirical study
Bagnoud, Alexandre; Pätzmann, Lena-Marie; Back, Andrea - In: Towards Digital and Sustainable Organisations : People, …, (pp. 183-200). 2024
Persistent link: https://www.econbiz.de/10014543749
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Co-evolution of technology and society
Korn, Janos - In: International journal of markets and business systems 5 (2024) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10015065998
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Translating emotional insights into digital channel designs
Straker, Karla; Wrigley, Cara - In: Journal of Hospitality and Tourism Technology 7 (2016) 2, pp. 135-157
and how this can inform digital channel engagements. Design/methodology/approach This study investigates the emotional … infrastructure and suggest how to better design digital channel engagements to address passenger latent needs.  …
Persistent link: https://www.econbiz.de/10014874335
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Copywriting : successful writing for design, advertising, and marketing
Shaw, Mark - 2013 - 2nd ed (Online-Ausg.)
: Kate Tetlow, Jupiter Design -- Interview: Sunita Yeomans, Creative Director, argos.co.uk -- Case Study: The Territory Ahead … -- Chapter 8: Writing for the digital environment -- Interview: Mark Santus, Romeo Empire Design -- Interview: Catherine Toole …
Persistent link: https://www.econbiz.de/10012683764
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Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank (contributor); Meyer, Frederik (contributor) - 2008
Zur Relevanz des Aufbaus einer Marke Fußballprofi -- Begriffsdefinitionen und theoretische Grundlagen zur Marke Fußballer -- Konzeptualisierung eines Untersuchungsmodells zur Erklärung der Einstellungsbildung zum Fußballspieler -- Empirische Studie zur Überprüfung des Modells zur...
Persistent link: https://www.econbiz.de/10014014564