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Corporate rebranding: effects of corporate visual identity changes on employees and consumers

Bolhuis, Wendy; Jong, Menno D. T. de; Bosch, Annette L. … - In: Journal of marketing communications 24 (2018) 1, pp. 3-16

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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude

Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487

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Ethical behaviour in the design phase of AEC projects

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Designing reputation mechanisms for online labor platforms : an empirical study

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Copywriting : successful writing for design, advertising, and marketing

Shaw, Mark - 2013 - 2nd ed (Online-Ausg.)

: Kate Tetlow, Jupiter Design -- Interview: Sunita Yeomans, Creative Director, argos.co.uk -- Case Study: The Territory Ahead … -- Chapter 8: Writing for the digital environment -- Interview: Mark Santus, Romeo Empire Design -- Interview: Catherine Toole …

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Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski

Huber, Frank (contributor); Meyer, Frederik (contributor) - 2008

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Coordinating traditional media advertising and online advertising in brand marketing

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Advertising media planning : a brand management approach

Kelley, Larry D. - 2015 - Fourth edition.

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On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam

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Toward a model to enhance synergy of out-of-home advertising media integration strategies

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