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Building corporate reputation through consumer responses to green new products

Pritchard, Mark; Wilson, Theresa - In: The journal of brand management : an international journal 25 (2018) 1, pp. 38-52

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Quality evaluation of group-buy websites

Yu, Zhuoxi; Wu, Yanqing; Zhao, Zhiwen - In: Journal of electronic commerce in organizations : the … 14 (2016) 1, pp. 1-10

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Mystery shoppers : an evaluation of their use in monitoring performance

Douglas, Jacqueline - In: The TQM journal : the international review of … 27 (2015) 6, pp. 705-715

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Too good to be true : the role of online reviews' features in probability to buy

Maslowska, Ewa; Malthouse, Edward C.; Bernritter, Stefan F. - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 142-163

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Encouraging sustainable consumer behavior : a stakeholder approach

Sajjanit, Chonlada - In: Eurasian business perspectives : proceedings of the …, (pp. 3-12). 2019

. To propose this framework, an extensive review of marketing and sustainability literature was conducted. Based on a … cooperatively create environments in which behavioral change contributing for sustainability could be achieved. Consequently, a … theoretical and practical discussions in sustainability and marketing area. This analysis can help to challenge for the …

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Sustainable consumption : an attempt to develop a multidimensional voluntary simplicity lifestyle scale for Generation Z

Merdin-Uygur, Ezgi - In: Ethics, social responsibility and sustainability in …, (pp. 173-191). 2019

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Is sustainable already "normal"? : sustainability as a consumption compass and self-moralisation in dealing with consumer goods

Weder, Franzisca; Hübner, Renate; Voci, Denise - In: Repair, do-it-yourself and circular economy : …, (pp. 133-153). 2023

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User acceptance of long distance bus services in Germany

Burgdorf, Christian; Eisenkopf, Alexander; Knorr, Andreas - In: Research in transportation economics 69 (2018), pp. 270-283

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Green marketing and brand perception : unveiling the consumer perspective

Sujanska, Lucia; Nadanyiova, Margareta - In: Corporate Practices: Policies, Methodologies, and …, (pp. 951-962). 2024

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Towards a Romanian entrepreneurial and ecological university : learning talent management from "big-tech"

Văduva, Sebastian; Burtic, Daniel; Văduva, Lois P.; … - In: Navigating Through the Crisis: Business, Technological …, (pp. 207-224). 2022

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