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Covid-19, technology and marketing : moving forward and the new normal
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Social media
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Masengu, Reason
;
Ruzive, Benson
;
Muchenje, Chenjerai
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Sustainable marketing, branding, and reputation …
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(pp. 277-294)
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Persistent link: https://www.econbiz.de/10014414235
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Did COVID-19 support sustainable
marketing
? : modelling the enablers of e-commerce - online shopping in the pandemic
Sharma, Meenakshi
;
Painuly, Pramod Kumar
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Sustainable marketing, branding, and reputation …
,
(pp. 522-537)
.
2023
Persistent link: https://www.econbiz.de/10014414310
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COVID-19, technology and
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Ratten, Vanessa
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Thaichon, Park
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Covid-19, technology and marketing : moving forward and …
,
(pp. 1-20)
.
2021
Persistent link: https://www.econbiz.de/10012605436
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COVID-19 : future
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and technology research challenges
Ratten, Vanessa
;
Khaksar, Seyed Mohammad Sadegh
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Covid-19, technology and marketing : moving forward and …
,
(pp. 143-157)
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2021
Persistent link: https://www.econbiz.de/10012605464
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Digital strategy implementation in
marketing
: new performance and risks
Gerasimenko, Valentina
- In:
Digital strategies in a global market : navigating the …
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(pp. 13-27)
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2021
Persistent link: https://www.econbiz.de/10013163670
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How small companies used shopstreaming in their fight for survival in a COVID-19 scenario : case studies from Brazil and Portugal
Krolow, Priscila Jaekel
;
Dias, Patrícia
;
Oliveira, …
- In:
Navigating digital communication and challenges for …
,
(pp. 76-92)
.
2022
Persistent link: https://www.econbiz.de/10013192661
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Marketing
communications and brand development in a changing world : introduction, issues, and perspectives
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-21)
.
2022
Persistent link: https://www.econbiz.de/10013280158
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Marketing
communications : embedding sustainability practices in a changing world
Adeola, Ogechi
;
Olaniyi, Evans
- In:
Marketing Communications and Brand Development in …
,
(pp. 287-307)
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2022
Persistent link: https://www.econbiz.de/10013280206
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The impact of the covid-19 pandemic on consumer purchasing behaviour : implications for the retail sector
Desai, Bhavini
;
Studente, Sylvie
;
Garivaldis, Filia
- In:
Global strategic management in the service industry : a …
,
(pp. 1-15)
.
2022
Persistent link: https://www.econbiz.de/10014276854
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Marketing
strategies in the era of COVID-19
Kumari, Meenu
- In:
Developing relationships, personalization, and data …
,
(pp. 192-202)
.
2022
Persistent link: https://www.econbiz.de/10013334868
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