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Ethical marketing
Ballesteros, Carlos; Saldaña, Dulce Eloisa - In: Global perspectives on contemporary marketing education, (pp. 174-194). 2016
Persistent link: https://www.econbiz.de/10011483104
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Pharmaceutical marketing ethics : ethical standards for more acceptable practices
Bélisle-Pipon, Jean-Christophe - In: Journal of global marketing 35 (2022) 1, pp. 76-98
Persistent link: https://www.econbiz.de/10012821775
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Marketing : eine entscheidungsorientierte Einführung
Decker, Reinhold; Kroll, Frank; Meißner, Martin; … - 2015
Persistent link: https://www.econbiz.de/10010215425
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Handbook of marketing decision models
Wierenga, Berend (ed.); Lans, Ralf van der (ed.) - 2017 - Second edition
The Second Edition of this book presents the state of the art in this important field. Marketing decision models … constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in … media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in …
Persistent link: https://www.econbiz.de/10012396238
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Choices in networks : a research framework
Feinberg, Fred M.; Bruch, Elizabeth; Braun, Michael; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 349-359
Persistent link: https://www.econbiz.de/10012417689
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Handbook of marketing decision models
Wierenga, Berend (ed.); Lans, Ralf van der (ed.) - 2017 - Second edition
Persistent link: https://www.econbiz.de/10011663641
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What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco; Vidden, Chad; Schomaker, Judith - In: Journal of business research : JBR 111 (2020), pp. 262-269
Persistent link: https://www.econbiz.de/10012237810
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Translated attributes as choice architecture : aligning objectives and choices through decision signposts
Ungemach, Christoph; Camilleri, Adrian R.; Johnson, Eric J. - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2445-2459
Persistent link: https://www.econbiz.de/10011874356
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Paradox of nudge theory : a novel out of the box solution
Bhattacharjee, Sandeep - In: Manthan : journal of commerce and management 6 (2019) 2, pp. 25-36
Persistent link: https://www.econbiz.de/10012213149
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Changing perceptions of marketing ethics and social responsibility in principles of marketing
Hopkins, Christopher D.; Ferrell, Odies C.; Ferrell, Linda - In: Journal of marketing education : JME 43 (2021) 2, pp. 244-259
Persistent link: https://www.econbiz.de/10012592924