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Corporate logo : history, definition, and components

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Visual research methodologies, branding and magazine readerships

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Is less more or a bore? : package design simplicity and brand perception : an application to Champagne

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Examining the role of store design on consumers' cross-sectional perceptions of retail brand loyalty

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Sensory aspects of package design

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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG

Redler, Jörn (ed.); Schmidt, Holger J. (ed.); … - DerMarkentag <Veranstaltung> <8., 2021, Online> - 2023

Forschungserkenntnisse zur Zukunft der Markenforschung auf. Im Fokus der Konferenz 2021 stand die Schnittstelle Marken/Design. Alle … Konferenzbeiträge haben einen doppelt-blinden Begutachtungsprozess durchlaufen. Themenkreise dieses Tagungsbandes sind: Design und … Management von Markenbeziehungen, Effekte und Design digitaler Markenkommunikation, Erfassung und Interpretation von Markenimages …