//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Fashion"
~subject:"Kundenzufriedenheit"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Fashion
Kundenzufriedenheit
Werbung
Brand management
6,891
Markenführung
6,886
Consumer behaviour
4,137
Konsumentenverhalten
4,122
Markenimage
3,698
Brand image
3,671
Brand
2,547
Markenartikel
2,502
Relationship marketing
1,473
Beziehungsmarketing
1,470
Social Web
1,142
Social web
1,142
Online-Marketing
1,008
Internet marketing
995
Werbewirkung
644
Advertising effects
640
Design
640
Marketingmanagement
594
Marketing management
593
Luxury goods
528
Luxusgüter
528
Markenpolitik
486
Advertising
439
Brand loyalty
388
Customer satisfaction
387
Emotion
371
Einzelhandel
334
Retail trade
333
Markentreue
329
Marketing
286
Viral marketing
267
Virales Marketing
267
Personality psychology
263
Persönlichkeitspsychologie
263
Corporate Social Responsibility
262
Confidence
259
Corporate social responsibility
258
more ...
less ...
Online availability
All
Undetermined
Free
246
Type of publication
All
Article
958
Book / Working Paper
66
Type of publication (narrower categories)
All
Article in journal
896
Aufsatz in Zeitschrift
896
Aufsatz im Buch
54
Book section
54
Aufsatzsammlung
12
Hochschulschrift
9
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
4
Sammelwerk
4
case-report
3
research-article
3
Case study
2
Fallstudie
2
Konferenzschrift
2
review
2
Bibliografie
1
Einführung
1
Handbook
1
Handbuch
1
Lehrbuch
1
Nachruf
1
Textbook
1
Thesis
1
conceptual-paper
1
more ...
less ...
Language
All
English
1,003
German
22
Author
All
Ko, Eunju
12
Han, Heesup
9
Loureiro, Sandra Maria Correia
9
Khan, Imran
7
Mogaji, Emmanuel
6
Ozuem, Wilson
6
Rather, Raouf Ahmad
6
Choi, Tsan-Ming
5
Eisend, Martin
5
Fatma, Mobin
5
Hayes, Jameson L.
5
Japutra, Arnold
5
Johnson, Lester W.
5
Kim, Jinkyung Jenny
5
Kim, Sang Jin
5
Sarkar, Abhigyan
5
Sarkar, Juhi Gahlot
5
Septianto, Felix
5
Bellman, Steven
4
Chua, Bee-Lia
4
Cohen, Justin
4
Guzman, Francisco
4
Haverila, Kai
4
Hwang, Jinsoo
4
Kennedy, Rachel
4
Leckie, Civilai
4
Lee, Seonjeong
4
McLaughlin, Caitlin
4
Park, Jungkun
4
Prentice, Catherine
4
Rahman, Zillur
4
Romaniuk, Jenni
4
Seo, Yuri
4
Shamim, Amjad
4
So, Kevin Kam Fung
4
Sreejesh, S.
4
Srivastava, R. K.
4
Torres, Ivonne M.
4
Vashisht, Devika
4
Warnaby, Gary
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
3
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
NetLibrary, Inc
1
Springer VS
1
Published in...
All
Journal of retailing and consumer services
57
Journal of business research : JBR
56
International journal of advertising : the review of marketing communications
29
The journal of brand management : an international journal
28
Journal of fashion marketing and management
26
International journal of hospitality management
24
The journal of product & brand management
24
Journal of global fashion marketing : JGfM
23
Journal of marketing communications
22
Journal of promotion management : innovations in planning and applied research
19
Journal of advertising research
18
SpringerLink / Bücher
17
International journal of advertising : the quarterly review of marketing communications
16
Asia Pacific journal of marketing and logistics
14
International journal of internet marketing and advertising : IJIMA
14
Journal of advertising
13
Psychology & marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of hospitality marketing & management
11
Journal of Islamic marketing
10
Journal of travel and tourism marketing
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of promotion management : JPM
9
Journal of strategic marketing
9
Global business review
8
Journal of global marketing
8
European journal of marketing
7
Journal of consumer marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
International journal of contemporary hospitality management
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Marketing intelligence & planning
6
Services marketing quarterly
6
Springer eBook Collection
6
Business history
5
European journal of marketing : EJM
5
International journal of consumer studies
5
International marketing review
5
Journal of historical research in marketing
5
more ...
less ...
Source
All
ECONIS (ZBW)
1,014
Other ZBW resources
9
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
1,024
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Visual research methodologies, branding and magazine readerships
Trigoni, Mirsini
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 339-366
Persistent link: https://www.econbiz.de/10011594917
Saved in:
2
How augmented reality can enhance fashion retail : a UX
design
perspective
Xue, Liangchao
;
Parker, Christopher J.
;
Hart, Cathryn A.
- In:
International journal of retail and distribution management
51
(
2023
)
1
,
pp. 59-80
Persistent link: https://www.econbiz.de/10013552683
Saved in:
3
Human body as fashion space : fashion accessories,
design
and woven fabrics
Ribeiro, Liliana Simões
;
Miguel, Rui Alberto Lopes
; …
- In:
Journal of fashion marketing and management
19
(
2015
)
3
,
pp. 249-257
Persistent link: https://www.econbiz.de/10011443440
Saved in:
4
Penalties as incentives for punctuality and regularity in tendered Swedish public transport
Pyddoke, Roger
- In:
Research in transportation economics
83
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012582506
Saved in:
5
Sensory imagery in advertising : how the senses affect perceived product
design
and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
6
Store of the future : towards a (re)invention and (re)imagination of physical store space in an omnichannel context
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012269083
Saved in:
7
An application of technology-based
design
for exhibition services
Hsieh, Yen-Hao
;
Yuan, Soe-Tsyr
- In:
International journal of quality and service sciences
8
(
2016
)
4
,
pp. 498-515
Persistent link: https://www.econbiz.de/10011641329
Saved in:
8
Design
-manufacturing coordination : proximity, integration and beyond, towards omnishoring
Abecassis-Moedas, Céline
;
Moatti, Valérie
- In:
Creativity and innovation management
31
(
2022
)
2
,
pp. 260-273
Persistent link: https://www.econbiz.de/10013277154
Saved in:
9
Evaluating impacts of the physical servicescape on satisfaction in cancer care waiting experiences
Lugosi, Peter
;
O'Brien, Colette
;
Olya, Hossein
;
Pink, …
- In:
International journal of hospitality management
112
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014334444
Saved in:
10
Factors Influencing the
Design
of Hotels
Kerr Forster Associates, Pannell
- In:
International Journal of Contemporary Hospitality Management
5
(
1993
)
2
classification and rebranding. Considers legislation affecting the
design
and construction of buildings. …
Persistent link: https://www.econbiz.de/10014763543
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->