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Predictive validity of evidence-based persuasion principles : an application of the index method
Armstrong, Jon Scott; Du, Rui; Green, Kesten C.; … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 276-293
Persistent link: https://www.econbiz.de/10011453358
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Persuasion Principles Index : ready for pretesting advertisements
Green, Kesten C.; Armstrong, Jon Scott; Du, Rui; … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 317-326
Persistent link: https://www.econbiz.de/10011453396
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Forecasting methods and principles : evidence-based checklists
Armstrong, Jon Scott; Green, Kesten C. - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 103-159
Persistent link: https://www.econbiz.de/10011891407