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Entrepreneurial marketing : conceptual and empirical research opportunities
Hills, Gerald E.; Hultman, Claes - In: Entrepreneurship research journal : ERJ 3 (2013) 4, pp. 437-448
Persistent link: https://www.econbiz.de/10010189568
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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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Musings on a distinguished methods career and beyond
Hair, Joe - In: Advancing methodological thought and practice, (pp. 13-24). 2020
Persistent link: https://www.econbiz.de/10012316244
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Emerging research trends in marketing : a review of Australasian marketing journal : editorial
Thaichon, Park; Quach, Sara; Ngo, Liem Viet - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 214-227
Persistent link: https://www.econbiz.de/10013384440
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Marketing : ZFP ; journal of research and management
München : Beck; München : Vahlen; München : GBI [[-2009]] - 1.1979 -
Persistent link: https://www.econbiz.de/10008670185
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Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dicht...
Schwarzkopf, Stefan (ed.); Gries, Rainer (contributor);  … - 2010 - 1. publ.
address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- …
Persistent link: https://www.econbiz.de/10008651345
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Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
Brauchlin, Emil (ed.); Pichler, Johann Hanns (ed.);  … - 2000
strategischer Erfolgsfaktoren zurück. Sodann befassen sich mehrere Abhandlungen mit Bereichen wie Marketing, Kooperation …
Persistent link: https://www.econbiz.de/10011402015
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Determinants of consumer behaviour in novice markets : the case of wine
Capitello, Roberta; Agnoli, Lara; Begalli, Diego - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 1, pp. 110-126
Persistent link: https://www.econbiz.de/10011418409
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A mixed method analysis of the Better Business Bureau’s third-party seal and the extent to which it inculcates trust among consumers
Lee West, John - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 214-238
Persistent link: https://www.econbiz.de/10011418528