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Market intelligence dissemination practices
Gebhardt, Gary F.; Farrelly, Francis J.; Conduit, Jodie - In: Journal of marketing 83 (2019) 3, pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
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Learning how to implement and manage SME marketing networks : a qualitative analysis
Agostini, Lara - In: Knowledge management research & practice : KMRP 14 (2016) 2, pp. 225-235
Persistent link: https://www.econbiz.de/10011481883
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Big and lean is beautiful : a conceptual framework for data-based learning in marketing management
Soyer, Emre; Pauwels, Koen; Seggie, Steven H. - In: Marketing in a digital world, (pp. 63-83). 2019
Persistent link: https://www.econbiz.de/10012123418
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Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed; Sharifi, Hossein; Najafi-Tavani, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
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Adding value to first-year undergraduate marketing education : team-based learning as a strategic response to changing modern educational environments
Carrie, Douglas G.; Mulla, Parizad; Patterson, Andrew; … - In: Journal of strategic marketing 25 (2017) 2, pp. 138-151
Persistent link: https://www.econbiz.de/10011742952
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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
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Marktbezogenes Organisationales Lernen als Aufgabe des Hochschulmanagements : Bestandsaufnahme und Entwicklung eines Erfolgskonzeptes für Universitäten
Hennig-Thurau, Thorsten - 2004
-Thurau einen solchen dringend erforderlichen Ansatz vor. Der Autor, Hochschullehrer für Marketing und Medien an der Bauhaus …
Persistent link: https://www.econbiz.de/10011402174
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The moderating role of market orientation with relation to e-marketing, marketing capability, learning capability, innovation capability and organisational performance
Altahrawi, Mujahed Hani Ali; Jerisat, Rula Ratib Mezed; … - In: International journal of business excellence : IJBEX 31 (2023) 1, pp. 90-112
Persistent link: https://www.econbiz.de/10014389057
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Lone wolf or social monkey? : the role of marketing outsourcing in the development of second-order marketing competences
Florea, Dorian Laurențiu; Munteanu, Claudiu Cătălin - In: Industrial marketing management : the international … 86 (2020), pp. 191-200
Persistent link: https://www.econbiz.de/10012212467
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Marktbezogenes Lernen in Akademischen Spin-offs : Gewinnung und Integration von Marktinformationen in der frühen Phase technologiebasierter Ausgründungen
Dickel, Petra (contributor) - 2009
Theoretische Grundlagen der Untersuchung -- Bestandsaufnahme der empirischen Forschung -- Bezugsrahmen der Untersuchung -- Methodische Grundlagen der Untersuchung -- Empirische Befunde -- Zusammenfassung und Implikationen.
Persistent link: https://www.econbiz.de/10014014757