made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and … marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the … -- 4. Marketing the bicycle -- 5. Twenty years of variety marketing in the Italian market: Cannondale 1998–2017 -- 6 …

-- 4. Marketing the bicycle -- 5. Twenty years of variety marketing in the Italian market: Cannondale 1998–2017 -- 6 … made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and … marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the …