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~subject:"Retail trade"
~subject:"Werbung"
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Retail trade
Werbung
Consumer behaviour
31,097
Konsumentenverhalten
28,105
Brand management
4,712
Markenführung
4,665
Relationship marketing
4,547
Beziehungsmarketing
4,503
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3,776
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3,716
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3,063
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2,920
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2,899
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2,820
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2,820
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2,782
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2,632
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2,627
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2,599
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2,597
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2,338
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2,288
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1,949
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1,924
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1,860
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1,852
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1,771
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1,768
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1,725
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1,663
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1,615
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1,614
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Gázquez-Abad, Juan Carlos
22
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Septianto, Felix
17
Grewal, Dhruv
16
Yoon, Sukki
12
Eisend, Martin
11
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11
Pantano, Eleonora
11
Wu, Linwan
11
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10
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10
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10
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10
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9
Roggeveen, Anne L.
9
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8
Diallo, Mbaye Fall
8
Diehl, Sandra
8
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8
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8
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8
Sands, Sean
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Schramm-Klein, Hanna
8
Willems, Kim
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7
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7
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7
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7
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7
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Springer Gabler <Firma>
1
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Journal of retailing and consumer services
400
Journal of business research : JBR
176
International journal of advertising : the review of marketing communications
113
Journal of retailing
94
Journal of marketing communications
76
The international review of retail, distribution and consumer research
65
Journal of advertising research
61
International journal of retail and distribution management
59
International journal of advertising : the quarterly review of marketing communications
54
International journal of retail & distribution management
51
Journal of promotion management : innovations in planning and applied research
50
Journal of advertising
49
Management science : journal of the Institute for Operations Research and the Management Sciences
38
European journal of operational research : EJOR
37
International journal of internet marketing and advertising : IJIMA
34
Psychology & marketing
34
Journal of promotion management : JPM
30
SpringerLink / Bücher
30
International Journal of Retail & Distribution Management
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Marketing intelligence & planning
23
International journal of electronic marketing and retailing : IJEMR
22
Journal of marketing
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
International journal of production economics
19
Journal of fashion marketing and management
19
Journal of marketing research
19
Marketing letters : a journal of research in marketing
19
Technological forecasting & social change : an international journal
19
Journal of global marketing
18
Journal of international consumer marketing
18
Journal of marketing research : JMR
18
Health marketing quarterly
17
International journal of production research
17
Journal of consumer marketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
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ECONIS (ZBW)
3,382
Other ZBW resources
48
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1
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
2
Factors influencing purchase intention of store brands in organised
fashion
retail
Gandhi, Aradhana
;
Bhattacharya, Sonali
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
Saved in:
3
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
4
How can Indian small-scale
fashion
retailers survive COVID-19 disruption? : -a
brand
portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Saved in:
5
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
6
Key drivers of
brand
loyalty among Malaysian shoppers : evidence from a Japanese
fashion
retailer
Yeap, Jasmine A. L.
;
Thurasamy Ramayah
;
Yapp, Emily H. T.
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012056620
Saved in:
7
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
8
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
9
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
10
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
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