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On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam
Ots, Mart; Weibull, Lennart; Melesko, Stefan - In: Journal of media business studies 16 (2019) 2, pp. 153-161
Persistent link: https://www.econbiz.de/10012176975
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Chapter 9. Newspapers and Magazines
Chandra, Ambarish; Kaiser, Ulrich - 2015
We review the Economics literature on newspapers and magazines. Our emphasis is on the newspaper industry, especially … newspaper industry were some of the earliest studies to use the techniques of two-sided market estimation. We then review the … research on advertising in print media, particularly the question of whether readers value print advertising as a good or a bad …
Persistent link: https://www.econbiz.de/10014025244
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Competitive pressure and profitability of newspaper publishing in 12 European countries
Björkroth, Tom; Grönlund, Mikko - In: Journal of media business studies 15 (2018) 4, pp. 254-277
Persistent link: https://www.econbiz.de/10012051041
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Is online newspaper advertising cannibalizing print advertising?
Sridhar, Shrihari; Sriram, S. - In: Quantitative marketing and economics : QME 13 (2015) 4, pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
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The duties on paper, advertisements, and newspapers : speech of Mr. Edward Edwards
Edwards, Edward - 1849
Persistent link: https://www.econbiz.de/10012343274
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Digitised historic newspapers as a primary source for marketing historians
Hawkins, Richard A. - In: Journal of historical research in marketing 14 (2022) 2, pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
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Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah - In: History of retailing and consumption 9 (2023) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
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Tigerblood : newspapers, blogs, and the founding of information technology firms
Greenwood, Brad N.; Gopal, Anand - In: Information systems research : ISR 26 (2015) 4, pp. 812-828
Persistent link: https://www.econbiz.de/10011420843
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Media competition, information provision and political participation : evidence from French local newspapers and elections, 1944-2014
Cagé, Julia - In: Journal of public economics 185 (2020), pp. 1-24
Persistent link: https://www.econbiz.de/10012584127