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The fun and function of uncertainty : uncertain incentives reinforce repetition decisions

Shen, Luxi; Hsee, Christopher K.; Talloen, Joachim H. - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 69-81

Persistent link: https://www.econbiz.de/10012033926

Image matters : incentivizing green tourism behavior

Line, Nathaniel D.; Hanks, Lydia; Miao, Li - In: Journal of travel research : a quarterly publication of … 57 (2018) 3, pp. 296-309

Persistent link: https://www.econbiz.de/10011915397

How green marketing, perceived motives and incentives influence behavioral intentions

Chang, Kuo-Chien; Hsu, Chia-Lin; Hsu, Ya-Ti; Chen, Mu-Chen - In: Journal of retailing and consumer services 49 (2019), pp. 336-345

Persistent link: https://www.econbiz.de/10012026003

Self-selected sales incentives : evidence of their effectiveness, persistence, durability, and underlying mechanisms

Bommaraju, Raghu; Hohenberg, Sebastian - In: Journal of marketing 82 (2018) 5, pp. 106-124

Persistent link: https://www.econbiz.de/10011912142

Systems-savvy selling, interpersonal identification with customers, and the sales manager’s motivational paradox : a constructivist grounded theory approach

St. Clair, Donald P.; Hunter, Gary K.; Cola, Philip A.; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 4, pp. 391-412

Persistent link: https://www.econbiz.de/10011976240

Chapter 8. Selling and sales management

Misra, Sanjog - In: Handbook of the economics of marketing : Volume 1, (pp. 441-496). 2019

About 10% of the US labor force is employed in selling related occupations and the expenditures on selling activities … total close to 5% of the US GDP. Without question, selling occupies a prominent role in our economy. This chapter offers a … discussion on the construct of selling, its role in economic models, and the various aspects of firm decisions that relate to it. …

Persistent link: https://www.econbiz.de/10014023351