Similar Search Results

Super bowl XLVII TV advertising in the USA : male and female impressions among college students

Akcay, Okan; Dalgin, M. Halim - In: Eurasian business review 6 (2016) 1, pp. 25-36

The Super Bowl is one of the highest profile sporting events in the USA. Each year, over 100 million American consumers … watch the Super Bowl. Its popularity is driving marketing forces such as TV commercials, corporate sponsorship, publicity … Super Bowl Advertising among college students to determine what characteristics of the ads were significant what …

Persistent link: https://www.econbiz.de/10011631620

"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain

Harding, Graham - In: Journal of wine economics 12 (2017) 4, pp. 378-385

Persistent link: https://www.econbiz.de/10011849655

The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections

Zhang, Lingling; Chung, Doug J. - In: Marketing science : the marketing journal of the … 39 (2020) 5, pp. 872-892

Persistent link: https://www.econbiz.de/10012305112

Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba

Fullerton, Jami A.; Kendrick, Alice; Broyles, Sheri J. - In: Journal of marketing communications 25 (2019) 3, pp. 328-342

Persistent link: https://www.econbiz.de/10012203304

Has advertising lost its meaning? : views of UK and US millennials : review

Laurie, Sally; Mortimer, Kathleen; Beard, Fred K. - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 765-782

Persistent link: https://www.econbiz.de/10012179064

Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China

Gregory, Gary D.; Crawford, Heather J.; Lu, Lu; Ngo, … - In: International journal of advertising : the review of … 38 (2019) 7, pp. 957-978

Persistent link: https://www.econbiz.de/10012200362

Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness

Harding, Lora Mitchell; Schenkel, Mark T. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 51-72

Persistent link: https://www.econbiz.de/10011749105

How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising

Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 55 (2015) 4, pp. 416-432

Persistent link: https://www.econbiz.de/10011429162

Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance

Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N. - In: Journal of advertising research 55 (2015) 4, pp. 401-415

Persistent link: https://www.econbiz.de/10011429182

Organizational strategies and communication model : do advertisements influence attitude formation and change?

Arshi, Tahseen Anwer - In: Journal of management research 4 (2012) 4, pp. 243-256

Persistent link: https://www.econbiz.de/10009727346

1
2
3
4
5
6
7
8
9
10
Next
Last