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Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai; Lappeman, James; Egan, Paul - In: Journal of international marketing 29 (2021) 4, pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
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When in Rome, do as the Romans do : can international marketing adaptation improve the association between servitization and profitability?
Guedes, Maria João; Crespo, Nuno Fernandes; Patel, Pankaj - In: The journal of business & industrial marketing 38 (2023) 10, pp. 2197-2219
Persistent link: https://www.econbiz.de/10014471924
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Spillover effects of marketing expertise on market performance of domestic firms and MNEs in emerging markets
Lou, Qiang Steven; Pattnaik, Chinmay; Shi, Mengze - In: Management decision : MD 54 (2016) 1, pp. 107-129
Persistent link: https://www.econbiz.de/10011459162
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Studying heterogeneity in the subsistence consumer market : a context-sensitive approach
Janda-Eble, Sergej; Shainesh, G.; Hillebrand, Christina … - In: Journal of international marketing 29 (2021) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10012484455
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Customer-specific synergies and market convergence
Schmidt, Jens; Makadok, Richard Jason; Keil, Thomas - In: Strategic management journal 37 (2016) 5, pp. 870-895
Persistent link: https://www.econbiz.de/10011499153
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Competing with customer returns policies
Chen, Jing; Chen, Bintong - In: International journal of production research 54 (2016) 7/8, pp. 2093-2107
Persistent link: https://www.econbiz.de/10011495809
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Trend-chasing versus minimalism : selling fewer, better products to fashion-sensitive customers
Jalili, Monire; Pangburn, Michael S; Yazdani, Alireza - In: Production and operations management : the flagship … 33 (2024) 4, pp. 922-942
Persistent link: https://www.econbiz.de/10014576915
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Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer; Deligonul, Seyda; Kardes, Ilke; … - In: Journal of international marketing 26 (2018) 3, pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
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The benefits of bundling strategies
Olderog, Torsten; Skiera, Bernd - In: Schmalenbach business review : sbr 52 (2000) 2, pp. 137-159
Persistent link: https://www.econbiz.de/10001482169
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Customer Integration : Von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael (ed.); Fließ, Sabine (ed.);  … - 1996
Customer Integration ist ein Management-Konzept, das der tatsächlichen Umsetzung des abstrakten Leitbildes "Kundenorientierung" dient. Es zielt darauf ab, Unternehmen im Business-to-Business-Bereich konsequent vom Markt bzw. von den Kunden her zu führen. Dabei setzt es an der Erkenntnis an,...
Persistent link: https://www.econbiz.de/10013513295