Studying heterogeneity in the subsistence consumer market : a context-sensitive approach
Sergej von Janda, G. Shainesh, and Christina Maria Hillebrand
| Year of publication: |
2021
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|---|---|
| Authors: | Janda-Eble, Sergej ; Shainesh, G. ; Hillebrand, Christina Maria |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 29.2021, 1, p. 39-56
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| Subject: | bottom of the pyramid | international market segmentation | multimethod | subsistence consumers | theory of consumption values | Konsumentenverhalten | Consumer behaviour | Subsistenzwirtschaft | Subsistence economy | Konsumtheorie | Consumption theory | Marktsegmentierung | Market segmentation | Internationales Marketing | International marketing | Zielgruppe | Target group |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X20974326 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012484455