Purpose: This paper aims to dissect conceptual and semantic issues surrounding the word “brand.” Theoretical, operational and practical concerns resulting from the term’s use and misuse are exposed, some derived managerial problems are highlighted, and alternatives for resolving the...

Building on the recently developed Achrol‐Reve‐Stern framework for the analysis of the marketing channel environment, this article examines the relationships between a number of environmental circumstances and selected intrachannel phenomena including power, conflict, dealer satisfaction,...

An annual survey of U.S. consumers' sentiment toward the institution of marketing has been conducted for the past two decades. This report describes the measuring instrument (which produces a summary index number for each year), the sample, and the longitudinal trend of survey results-the upshot...

Of all the social phenomena that have been investigated in the distribution channel context – including power, conflict, dependence, role performance, and opportunism – one that has escaped attention until now is alienation. Borrowing from traditional behavioral science and consumer...

The author sets out to achieve a better measurement of interorganisational power in distribution channels.