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Hello marketing, what can artificial intelligence help you with?
Wirth, Norbert - In: International journal of market research : JMRS ; the … 60 (2018) 5, pp. 435-438
Persistent link: https://www.econbiz.de/10011962729
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The destructive effect of complex analytics on innovativeness
Güçlü, Burçin; Canela, Miguel-Ángel - In: International journal of applied behavioral economics : … 6 (2017) 4, pp. 38-56
Persistent link: https://www.econbiz.de/10011820539
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Pricing with samples
Allouah, Amine; Bahamou, Achraf; Besbes, Omar - In: Operations research 70 (2022) 2, pp. 1088-1104
Persistent link: https://www.econbiz.de/10013365842
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Frontiers: determining the validity of large language models for automated perceptual analysis
Li, Peiyao; Castelo, Noah; Katona, Zsolt; Sárváry, Miklós - In: Marketing science 43 (2024) 2, pp. 254-266
Persistent link: https://www.econbiz.de/10014529204
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Beschaffung professioneller Dienstleistungen : eine empirische Untersuchung zum Transaktionsverhalten
Kißling, Volker - 1999
Die Beschaffung professioneller Dienstleistungen ist ein bislang sowohl theoretisch als auch empirisch wenig bearbeitetes Forschungsgebiet an der Schnittstelle von Dienstleistungs- und Business-to-Business-Marketing. Ziel der vorliegenden Arbeit ist es, dieses Forschungsdefizit aufzuhellen und...
Persistent link: https://www.econbiz.de/10011401898
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Modeling eye movements and response times in consumer choice
Krajbich, Ian; Smith, Stephanie M. - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 55-72
Persistent link: https://www.econbiz.de/10011416183
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The evolution of marketing channel research domains and methodologies : an integrative review and future directions
Krafft, Manfred; Goetz, Oliver; Mantrala, Murali K.; … - In: Journal of retailing 91 (2015) 4, pp. 569-585
Persistent link: https://www.econbiz.de/10011422437
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The market for keywords
Eliaz, Kfir; Spiegler, Ran - 2014
Persistent link: https://www.econbiz.de/10010341263
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Predicting new service adoption with conjoint analysis : external validity of BDM-based incentive-aligned and dual-response choice designs
Wlömert, Nils; Eggers, Felix - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 195-210
Persistent link: https://www.econbiz.de/10011445990
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A design strategy for improving adaptive conjoint analysis
Huertas-Garcia, Ruben; Gázquez-Abad, Juan Carlos; … - In: The journal of business & industrial marketing 31 (2016) 3, pp. 328-338
Persistent link: https://www.econbiz.de/10011523967