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1
Hello marketing, what can artificial intelligence help you with?
Wirth, Norbert
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 435-438
Persistent link: https://www.econbiz.de/10011962729
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The destructive effect of complex analytics on innovativeness
Güçlü, Burçin
;
Canela, Miguel-Ángel
- In:
International journal of applied behavioral economics : …
6
(
2017
)
4
,
pp. 38-56
Persistent link: https://www.econbiz.de/10011820539
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3
Pricing with samples
Allouah, Amine
;
Bahamou, Achraf
;
Besbes, Omar
- In:
Operations research
70
(
2022
)
2
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013365842
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4
Frontiers: determining the validity of large language models for automated perceptual analysis
Li, Peiyao
;
Castelo, Noah
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Marketing science
43
(
2024
)
2
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014529204
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5
Beschaffung professioneller Dienstleistungen : eine empirische Untersuchung zum Transaktionsverhalten
Kißling, Volker
-
1999
Die Beschaffung professioneller Dienstleistungen ist ein bislang sowohl theoretisch als auch empirisch wenig bearbeitetes Forschungsgebiet an der Schnittstelle von Dienstleistungs- und Business-to-Business-Marketing. Ziel der vorliegenden Arbeit ist es, dieses Forschungsdefizit aufzuhellen und...
Persistent link: https://www.econbiz.de/10011401898
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6
Modeling eye movements and response times in consumer choice
Krajbich, Ian
;
Smith, Stephanie M.
- In:
Journal of agricultural & food industrial organization
13
(
2015
)
1
,
pp. 55-72
Persistent link: https://www.econbiz.de/10011416183
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7
The evolution of marketing channel research domains and methodologies : an integrative review and future directions
Krafft, Manfred
;
Goetz, Oliver
;
Mantrala, Murali K.
; …
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 569-585
Persistent link: https://www.econbiz.de/10011422437
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8
The market for keywords
Eliaz, Kfir
;
Spiegler, Ran
-
2014
Persistent link: https://www.econbiz.de/10010341263
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9
Predicting new service adoption with conjoint analysis : external validity of BDM-based incentive-aligned and dual-response choice designs
Wlömert, Nils
;
Eggers, Felix
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
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pp. 195-210
Persistent link: https://www.econbiz.de/10011445990
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A design strategy for improving adaptive conjoint analysis
Huertas-Garcia, Ruben
;
Gázquez-Abad, Juan Carlos
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10011523967
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