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1
Robust product line design by protecting the downside while minding the upside
Wang, Tan
;
Gutierrez, Genaro J.
- In:
Production and operations management : the flagship …
31
(
2022
)
1
,
pp. 194-217
Persistent link: https://www.econbiz.de/10013163843
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Integration of Kansei engineering and conjoint analysis to product design : a case study of a synthetic rattan sofa manufacturer
Oey, Elia
;
Soputro, Christopher Stanley
;
Wibowo, Steven …
- In:
International journal of business excellence : IJBEX
26
(
2022
)
2
,
pp. 238-260
Persistent link: https://www.econbiz.de/10013198270
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3
The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli
;
Pentus, Kristian
;
Kuusik, Andres
; …
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
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4
Mining customer requirements from online reviews : a product improvement perspective
Qi, Jiayin
;
Zhang, Zhenping
;
Jeon, Seongmin
;
Zhou, Yanquan
- In:
Information & management : the internat. journal of …
53
(
2016
)
8
,
pp. 951-963
Persistent link: https://www.econbiz.de/10011647459
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5
Deciding to discover entrepreneurial opportunities : a multi-level investigation based on informational economics and resource dependence
theory
Qian, Shanshan
;
Ma, Dalong
;
Miao, Chao
- In:
Journal of developmental entrepreneurship : JDE ; a …
21
(
2016
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011628643
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6
Modeling multimodal continuous heterogeneity in conjoint analysis : a sparse learning approach
Chen, Yupeng
;
Iyengar, Radha
;
Iyengar, Garud
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 140-156
Persistent link: https://www.econbiz.de/10011645797
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7
Ellipsoidal methods for adaptive choice-based conjoint analysis
Sauré, Denis
;
Vielma, Juan Pablo
- In:
Operations research
67
(
2019
)
2
,
pp. 315-338
Persistent link: https://www.econbiz.de/10012022351
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8
Offline assortment optimization in the presence of an online channel
Dzyabura, Daria
;
Jagabathula, Srikanth
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2767-2786
Persistent link: https://www.econbiz.de/10011879024
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9
Gremlins in the data : identifying the information content of research subjects
Howell, John R.
;
Ebbes, Peter
;
Liechty, John C.
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10012426505
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10
FMCG firms' margin management : consumer trade-offs among product price, quantity and quality
Wilkins, Stephen
;
Ireland, John J.
- In:
Journal of strategic marketing
30
(
2022
)
8
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pp. 764-781
Persistent link: https://www.econbiz.de/10013492889
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